I've spent twenty-five years on both sides of the agency table.

Brand and marketing strategy for brands. Growth strategy for agencies.

Boulder, CO | New York, NY

Recognition

30+

Creative and effectiveness awards, including Cannes Lions and Effies.

50+

Integrated campaigns led across B2C and B2B, across every industry.

25 yrs

Brand and growth leadership at Pace, McCann, MSL, Havas and KBS.

Brands I've worked with: Microsoft, Xbox, P&G, Tampax, Always, Pampers, Luvs, Coca-Cola, Liberty Mutual, Vanguard, Nasdaq, Voya Financial, Verizon, Vail Resorts, BMW, The Home Depot, Zillow, Ulta Beauty, Beam Suntory, Chambord, Match Group, New York Lottery, Smartwool and Sundays for Dogs.

What I do

Brand & Marketing Strategy

For brands — and for agencies, on their clients' work

Audience and insight strategy — who it's for, what moves them to action
Brand strategy, positioning, architecture and messaging
Integrated marketing plans for brand, product and services
Go-to-market planning and campaign architecture

A day — a working session with your team, and a written point of view afterwards. Or a project — four to ten weeks.

Growth Advisory

For agency leaders

Agency positioning: an honest review and competitive analysis
Annual business development plan: marketing and new business
Credentials and case studies: optimization and storytelling differentiation
Growth diagnostic: pipeline, conversion, revenue gaps

A day with you and your leadership, and a written read afterwards. Or a diagnostic — six weeks, then we build what matters most.

How I work

A few projects a year

This is a deliberately small practice. If the timing doesn't work, I'll tell you straight away.

Fixed fee, fixed scope

You know the number and the deliverables before we start. No hourly billing, no surprises.

Senior, start to finish

No team, no juniors, no handover. The person you meet is the person doing the work.

Strategy, not execution

I build the thinking and the plan. Your team or your agency runs it.

About

I've spent twenty-five years on both sides of the creative advertising agency table, leading global brand work for clients and driving new business for agencies, large and small. I have experience working with some of the biggest brands on the planet as well as pre-revenue brands looking to find their way. I've partnered with brands in almost all industry verticals, with a soft spot for CPG, wellness, fitness and technology.

From brand strategist to business and growth leader: I've written the brand platform, come up with the ideas, sat in the room when those ideas were sold, and have been accountable for bringing the work to life. I've also written agency growth strategies and pitch strategies that deliver. I'm not afraid to get my hands dirty, and I love to dig into the work itself. Having lived these experiences, advice from me is practical yet creative, and the plans are always grounded in reality.

I'm based in Boulder, by way of New York City, and I take on a small number of projects a year.

Get in touch